software architect · business efficiency consultant

I question the why,
then build what matters.

// author

I'm William Rodriguez. I work as a Software Architect at Honorlock and have run my own consultancy, Web Solutionized, for fifteen years. The thing I'm best at is helping companies stop spending money building the wrong software.

# who is this
william@architect:~$ whoami
william rodriguez
william@architect:~$ status
accepting correspondence · advisory limited
william@architect:~$

~/practice/areas.md

What I help with.

// 03 areas
// 01 — internal_tools

Software for the work people do manually.

When teams are still running operations out of spreadsheets and email threads, there's usually a real workflow buried somewhere underneath. Sometimes that workflow needs software. Sometimes it just needs to be written down. I help figure out which, then build the tooling if that's the right answer.

read the essays
// 02 — velocity

Engineering teams that ship slowly.

When a team feels slow, the engineers are almost never the actual problem. It's usually unclear requirements, a code-review queue with no owner, a deploy process nobody trusts, or sprints that quietly absorb whatever doesn't fit elsewhere. I find the real bottleneck so we can fix that instead of hiring more people.

read the essays
// 03 — translation

Business goals to technical reality.

Most arguments between leadership and engineering aren't really arguments. They're scoping conversations that never happened. I sit between those two groups and translate until both sides are actually working from the same understanding, not the same project doc.

read the essays

~/writing/recent.log

From the writing.

see all
01
Laravel 7 Application Testing: Let's Start With Something Small
I have been working on a side project for quite some time now. The application is coming out really well, at least I believe so. To make sure that I am not codi...
02
Tutorial: Flexible Modal with AlpineJS and TailwindCSS
For years, I relied on Bootstrap for all my modal needs. I would copy that ridiculous modal boilerplate, pull in Bootstrap JS, and be "happy" with the results....
03
Laravel 7 Application Testing: Explain This To Me Like I'm Five (part 1)
I have a deep, dark secret... I have been a web developer for over 10 years and I have never written a unit test. I know, I know... how could I have allowed thi...

~/about.txt
// the short version

Software Architect at Honorlock. Independent consultant through Web Solutionized for fifteen years. UCF (started, didn't finish), Art Institute graduate, A.S. in Business Administration. Bilingual. Two kids, one wife, one mountain bike, way too many browser tabs.

more about me

~/correspondence

Have something you'd want a second opinion on? Write to me. I read everything that isn't an obvious pitch.